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Happy Easter!

Vintage Easter Card. unknown (unknown cultural designation). A Joyful Easter. 1910.

The Victorians loved corresponding by mail and the advent of the uniform one penny postage rate in January 1840 made it a very economical way of staying in touch with loved ones, no matter where they lived in the country. During the latter half of the 19th century, publishers began designing writing stationery with festive images and Easter greetings. Before long, it was the fashion to exchange brightly coloured Easter cards. These could be bought quite cheaply but many preferred to make their own Victorian Easter cards with spiritual images such as lambs and crosses or bunnies and eggs on brightly colored paper all to emphasise the happy and lively nature of spring. 1

Today, Easter is the fourth most popular greeting card holiday, behind Christmas, Valentine’s Day, and Mothers’ Day.

Further readings and sources:

  1. Excerpted from “Victorian History: 10 Victorian Easter traditions you should try”, Victorian Homes,
    Easter Card images: Rhode Island School of Design.